Why is eCommerce merchandising so important?
In unprecedented times like these, it is more important than ever to invest in a well-functioning eCommerce site. Today’s competitive eCommerce landscape demands marketers to provide a unique shopping experience for their customers. Creating effective and differentiated customer experiences may not only increase conversion rates, but also create a long-lasting brand image that will keep customers coming back on a reoccurring basis.
Ecommerce merchandising can also help businesses achieve their strategic business goals. Marketing campaigns can be implemented directly into the site through ads, banners, and targeted content.
The Importance of Ecommerce Merchandising
This way of displaying products isn’t just about making the website look neat and accessible, it’s also important for converting site visitors into paying customers. With a CTA (call to action) strategically placed, reminders for abandoned shopping carts, and “order again” buttons, ecommerce merchandising can influence buying habits of consumers.