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6 tips for ecommerce content marketing success

Content marketing is one of the most efficient means of lead generation online, whether you offer gadgets, handmade goods, or everything in between. Content marketing is now a common practice among ecommerce businesses to help them raise brand awareness and improve their entire web presence. let’s take a dive into 5 content marketing tips for ecommerce.

What is content marketing?

Content marketing focuses on creating high-quality, original content that attracts and interests your target audience. It’s a form of non-interruption marketing that involves communicating with potential customers without hard selling.

Or here is another definition.

Content marketing is a form of inbound marketing, designed primarily to bring an audience to you, from where those people are already out searching for answers online—whether that be on search engines, video discovery platforms, social media networks or otherwise.

Why do you need a content marketing strategy for ecommerce?

Simply said, content marketing is the act of developing original, high-quality material that appeals to a certain target’s interests and addresses their problem points. Instead of making a hard pitch, it usually soft sells a brand, service, or product by delivering useful information that builds trust and engagement.

The ultimate goal of this engagement is to convert consumers into paying customers by leading them through the sales funnel process of addressing their needs, proving yourself as a trustworthy source of information, positioning yourself as the authority best positioned to assist them, and then converting interest into paid business and a valuable ongoing relationship.

The benefits of a well-executed content strategy for ecommerce include:

  • It drives new traffic to your company site.

  • It encourages trust in your brand.

  • It can help with the all-important conversions.

  • It can create a separate stream of revenue.

  • Its engaging content can provide enduring value.

How can ecommerce sites benefit from content marketing?

It’s true — ecommerce and content marketing are a perfect match. And ecommerce companies are reaping the financial benefits of increased revenue generated by content marketing.

SEO stands for search engine optimization.

One of the most significant advantages of content marketing for any industry is the importance of search engine optimization (SEO). When creating original material, such as blog posts and infographics, you may use keywords to help your content rank higher in search engine results pages (SERPs).

To improve your organic results, find out what keywords consumers use to research for your goods and utilize them throughout your content.

Relationship building

You may also use content marketing to establish trust and form relationships with your target audience. People will regard you as an expert in your subject and a reliable information source if you continuously deliver useful information. You will earn reputation among peers and potential consumers by generating meaningful material that assists people in achieving their goals.

Helpful material can also lead to opportunities to network with other firms and industry leaders in your field. Guest posts, hello. Collaborating with non-competing companies can also help you gain clout and build relationships in your sector.

Increased conversion rates and revenue opportunities.

Finally, a successful content marketing approach will enhance your ecommerce company’s leads and conversions. Providing text and video explanations of your items will assist you in selling the benefits of your offerings, increasing the likelihood that customers will purchase.

The figures are self-evident. Content marketing may help you convert potential leads into paying, loyal customers and give a significant return on investment for your ecommerce site.

Types of Effective Ecommerce Content Marketing?

When developing a content strategy for ecommerce, you have a variety of content types at your disposal. These include:

Blogging: These postings are essential to most content marketing plans, as they help to create client relationships, generate leads, and lend themselves to SEO methods.

Original photos: can compensate for the fact that folks can’t touch what you’re selling before making a purchase.

Video content: Immersive video experiences have been shown to increase the quantity and magnitude of sales.

Product guides: As customers hunt for more information about products, they may visit your ecommerce site.

Customer testimonials: Testimonials, reviews, and case studies are all examples of this.

Email Marketing: Even merely confirming purchases, notifying purchasers of shipping and package arrival, and following up gives you several opportunities to engage with clients and create relationships through email marketing.

6 steps to an ecommerce content marketing strategy

Your material will lack focus and purpose if you don’t have a decent content strategy, and you’ll confuse and turn off potential clients. You may also lose ground to competitors that have implemented a successful content strategy.

We’ll lead you through six steps of an ecommerce content marketing plan in the sections below.

 

Step 1:  Buyer Personas for your target market.

You need to know who your buyer is in order to generate ecommerce website content that is suited to their demands. You can produce content geared at them by creating a persona or fictionalized portrayal of a buyer or purchasers based on real data and marketing insights, and then refining it depending on where you place it in the sales funnel and whatever phase of the buyer’s journey you’re targeting.

The following are some of the things you should know about your buyer persona:

  • Demographics: Gender, age, locality, and other concrete identifying information are examples of demographics.
  • Personality: The personality profile will assist assess their buying habit, whether they are lethargic, very productive, skeptical, optimistic, or have other characteristics.
  • Motivation: Are they visiting your ecommerce site because they want to learn more about your items and industry? Are they ready to buy or are they just looking around? Knowing what motivates your customers allows you to tailor your material properly.
  • Pain points: What are the things that irritate your customers? If you understand this, you can provide a solution to their problems.
  • Preferred content channels: Knowing which websites, social media platforms, and apps your clients prefer will help you figure out how to best contact them. Are they Snapchat-obsessed teenagers, baby boomers who have recently discovered Facebook, or something else entirely?

You should be able to construct a distinct buyer’s persona if you have a unique business. Information can be gathered in a variety of methods to construct a character and influence content creation for ecommerce, including:

On your website, use form fields to collect personal information.

Databases of contacts

Customer interviews, both current and potential

Your sales and marketing teams can provide feedback and insights.

You can construct a customer journey map that explains their buying process and offer content against it by entering your buyer’s mentality and creating a persona.

 

Step 2: Learn How Your Audience Consumes Content.

You should figure out how your target consumes information by looking at internal statistics or researching industry trends in order to reach them in the same way with your ecommerce website content.

You’ll want to answer the following questions:

  • Which social media platform is the most popular among my target audience?
  • Is there a particular type of content that they prefer (for example, video, long-form text, or a whitepaper)?
  • Is it true that my target audience prefers to shop on their phones?
  • What is the maximum amount of time my target audience is willing to spend studying content?

Step 3: Research and  Content Creation.

In order to create an efficient ecommerce content strategy, you must conduct preliminary research. For example, you may conduct an SEO competitive study to determine what chances exist to develop content for new search keywords by looking at how competitors’ domain names perform in search results and keyword gaps.

Other approaches to generate content ideas include:

  • Brainstorming: Collaborate with a small group of people who are invested in the process and have made significant contributions.
  • Examining the content that leading brands create: Use a tool like Google Alerts to be notified when your brand is mentioned online, keeping you up to date on current events.
  • Out-of-the-box thinking: If you have a concept that appears stale because it has been done so many times, some good lateral thinking could be able to assist you come up with a new perspective. A home renovation piece about winterizing your garden for the season, for example, may be transformed into one about growing plants indoors to create the perfect ambience for a winter staycation when travel is tough.

It takes both art and science to recognize an excellent content concept. Is it current? Will it strike a chord with your target audience? Is it long-lasting or is it only good for a limited time? Is it better to write a blog article or make a video? Can you condense all of the important information into a visually appealing infographic that’s ready to share?

 

Step 4: Publishing Content.

In its simplest form, the sales or marketing funnel is broken into three parts: a top, middle, and bottom, which correspond to different parts of the buyer’s journey.

The customer discovery or awareness stage is at the top of the funnel, and it’s where you show that you understand their problems. At this point, your content is easily accessed and consumed.

Whether it’s through blogging, social media marketing, search engine marketing, or another channel, the material solves problems rather than selling a product or service.

The consideration stage of the funnel is where you engage more extensively with potential consumers and establish trust. You’ve demonstrated that you understand their problems, and now you can start pointing them in the direction of ideas that can benefit them. Where you used to try to educate clients, now you’re directing them to the best answers — hopefully yours.

Comparison guides, case studies, and even free samples could be among the services you provide here. At this point, most customers are conducting extensive research on the topic, including determining whether your product is the greatest fit for them.

The buy stage is at the bottom of the sales funnel, where customers put their money where their hearts are. This is where you demonstrate that your exceptional value is simply too great to be overlooked. To keep your message in front of someone at the tipping point, you may employ live chat, a chatbot, or emails to customers at the time of purchase, or retargeting/remarketing.

 

Step 5: Metrics & Analytics.

Because ecommerce website content production is frequently a continuous process rather than a one-time event, you’ll want to look back at your previous efforts to see how you may improve your current efforts.

Good metrics will show you how much of a return on your investment (ROI) you’ve gotten. Measures like these could be used to determine success:

  • Traffic that comes from natural sources
  • Leads
  • Rate of conversion
  • Time spent on the page
  • Shares on social media
  • Engagement
  • ROI
  • Backlinks

Keep in mind that the precise metrics you want to track will differ depending on the type of material. The following are some examples of content categories and metrics on which you should measure your success:

  • Articles/blog posts: Website traffic and unique visitors are among the key performance indicators (KPIs), as are page views per visit and geographic trends.
  • Open rate, conversion rate, and click-through rate are examples of email indicators.
  • Followers/fans, applause rate, and post reach are some of the KPIs for social media.
  • Unique views, shares, and average view length are all included in video statistics.
  • Podcasts: This section includes downloads, subscriptions, and shares.
  • PPC (pay-per-click) campaigns: Cost per click and click-through rates are among the many KPIs, as are cost per sale and impressions.

Step 6:  Customer Feedback.

Listening to what your consumers have to say is an important component of refining the content you offer and increasing sales. Understanding what your client thinks about your sales process is critical to future improvement, whether you send a follow-up email, check live chat transcripts, conduct customer interviews, analyze recorded sales conversations, watch social media channels, or use other methods.

Customer feedback can benefit your ecommerce content strategy in a variety of ways, including:

  • Make sure you have a good customer service department: Customer feedback is one way to determine whether you have a sustainable customer care system, which can assist keep revenue coming in, whether you’re seeing a trend in happy or unsatisfied consumers.
  • Content qualitative input: While we’ve provided several methods for obtaining hard data, qualitative feedback is also quite helpful. You can determine whether your material is useful to your clients by conducting customer surveys. The more useful your content is, the more individuals who want to utilize your product or service will find it.
  • Potential to use feedback as promotional content: The ability to use customer feedback to entice new consumers is arguably the most significant value of customer feedback. Testimonials are a terrific method to boost your brand’s value and, hopefully, your bottom line.

Conclusion

Top brands, large and small, invest in content marketing because it is crucial to staying competitive and attracting new business. We can provide a comprehensive, all-in-one solution to boost your online selling presence, whether it’s to get more traffic with organic and paid searches or create unique content that meets marketing and sales goals. 

This is where a content strategy comes in handy.

You may employ content in advertising to attract customers, then engage them in that material to demonstrate your expertise, earning you long-term trust.

You won’t be able to turn every single visitor into a customer the first time they visit your website.

With an average ecommerce conversion rate of 1-3 percent, you’ll need to come up with new ways to pique people’s attention and raise brand awareness.

One method is to use your content marketing plan.

And, once your strategy is in place, you’ll need a team to carry it out — but that’s a topic for another day.

Just make sure you have an email capture form for those who don’t want to buy but want to hear from you.

BOOK A CALL TO SET UP YOUR ECOMMERCE CONTENT MARKETING STRATEGY

How to do product keyword research (Part 1)

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Headless Commerce| 5 use cases & benefits for growth

In this blog post, we will give you an in depth look at what headless commerce is and how it can help your business. Headless commerce is a growing trend that many businesses are taking advantage of to better serve their customers. We’ll tell you everything you need to know about the benefits of headless commerce, as well as the types of implementations available today!

Let’s take a deep dive into Headless commerce| 5 use cases & benefits for the growth of ecommerce.

What is Headless Commerce?

Headless Commerce is where a company will have their data split between two different systems. One system contains the front end, which we know as the site or app that users access to see products and make purchases. The other system, which is often called “backend,” stores all of the product information including descriptions, prices, and inventory levels. Headless commerce allows for companies to maintain separate technology stacks with reduced costs and increased flexibility.

Headless Commerce vs. Traditional Ecommerce

Before we go any further, it’s important to discuss what headless commerce is not.

The term “headless” can be a bit misleading as many people confuse this with decoupled ecommerce which simply refers to the ability for your front-end and backend systems to communicate without being tied together in code or design. In other words, you don’t need an API hub but rather just some sort of webhook that will pass along actions from one system into another. However there are still components like a mobile app or website that handle all the customer transactions and payments that happen on these platforms (i.e., checking out).

1. Traditional ecommerce.

Traditional ecommerce, on the other hand, refers to an architecture where you build your entire website and its front-end experience from scratch. This means that in order for someone to purchase a product or service they need to go through all of these steps:

·          We browse a store’s site

·          Locate desired products (which can take some time)

·          Add items into cart/checkout process which also takes some more time

After going through this arduous checkout process users will either get their order right away depending on what type of payment method was used or if it is delayed due to fraud prevention measures.

A monolithic ecommerce strategy is characterized by slow go-to-market timelines and high development costs. This delays innovation, but it might be useful for extremely customized sites or strategies.

A traditional model of ecommerce involves a single platform with full control over IT departments which can enable extreme customization when needed. Monoliths also give companies the ability to grow quickly because they are fast to implement; however, this comes at the cost of slower growth in new markets due to higher up front costs required after initial implementation . Downsides include low scalability as well as limited agility since only one version exists on site – making updates difficult without great effort (and time) invested into maintaining older versions that aren’t no longer relevant/supported.

2. Headless ecommerce.

Headless commerce gives businesses the power to create powerful, customized ecommerce experiences without compromise. Brands can use APIs through a CMS or DXP application with an API-driven frontend experience that is flexible and agile.

With headless, brands are able to easily integrate complex requirements like custom react sites while still trying their best work into beautiful designs. This means there’s no need for content compromises in order to combine it with ecommerce functionality; instead they’re free from having limited options when creating highly customizable stories using tools like Drupal Commerce 2 or Magento 2 Pro Edition (both of which have great support).

When you choose to use Open SaaS, the important things for your company are high or unlimited API call volumes. You will also have multiple endpoints and well-documented developer documents that make it easy to build on this platform. Finally, focusing heavily on creating APIs in a product roadmap is very beneficial when using an open SaaS system because its main purpose is built around these tools!

Benefits of Headless Commerce for Online Merchants

Using both commerce- and content-led ecommerce strategies offers several benefits to brands. These include:

  • Creating visionary, fast websites using advanced technologies like headless CMS (content management system)
    Familiarity for developers with a flexible site architecture that is owned by the brand as opposed to third party companies providing limited access.
  • Improved marketing effectiveness due to having complete ownership over website structure without sacrificing back end processes such as shopping cart integration or product recommendations based on past purchases made in store/online which can be used for omnichannel global trade markets while also experiencing lower customer acquisition costs.

1. Advanced tech to create better ecommerce websites.

Because the front-end is decoupled from the back-end, developers are free to create as they please instead of being tied to the confines of a traditional CMS. This means that brands can test new technology in headless environments and connect with customers more directly by delivering content or experiences through devices such as DXP which have been built for creating commerce focused on what matters most: content or experience! You can then swap out the front-end without affecting the backend operations. A headless ecommerce platform houses content centrally and is able to deliver it anywhere via API. This method allows for a much faster delivery than traditional ecommerce platforms and lends itself to a better customer experience.

2. The ecommerce developer saga.

Rather than forcing teams to choose between an ecommerce platform and a website front end, headless commerce enables brands to work with their favorite technologies. Now developers can stay comfortable in what they know best while also streamlining processes and developing efficiencies; it’s the ultimate win-win for everyone involved (especially customers).

3. Faster time to market.

Using a headless CMS, we have the ability to launch anywhere in the world quickly and efficiently. It’s easy for us because of how optimized our system is which includes its international SEO capabilities.

A headless content management systems are perfect when trying to release new products or geographies as they allow companies like ours be efficient with their process while also being able to make sure that everything gets set up properly so it can connect into other parts of your business data orchestration infrastructure.

 

4. Customer acquisition costs & Conversions.

The rise of paid advertising and the increasing prices for customers is causing companies to find new ways in which they can reduce costs. One way this could be done is by using a content- or experience-led strategy, rather than relying on ads. Dynamic and smooth customer experiences also increase conversion rates when it comes to acquiring more customers who might have seen an ad first before coming across your website.

 

5. Site architecture ownership.

Brands are turning to headless CMS systems because they want more control over their backend content management system. With a frontend and backend solution decoupled, brands can have greater control of the back-end application environment without having to worry about major changes on the front end.

For example, if a company was selling products on WooCommerce but wanted to sell more, they might want to switch ecommerce platforms. However, this means that their carefully crafted WordPress site would no longer be optimized for online sales and wouldn’t allow them the functionality of an advanced platform like Shopify or Magento. In another scenario where a content-focused business decided it’s time start making money through digital goods (think books) rather than just traditional print editions; Drupal is not capable of hosting these kinds of transactions in any comprehensive way without sacrificing some power features such as personalized recommendations or creating complex bundles and promotions – all functions that are key when you’re thinking about user experience at scale across hundreds/thousands customers.”

Headless Commerce Use Cases

Whether you prefer WordPress, Drupal, Bloomreach, Adobe Experience Manager or other CMS/DXPs such as PWAs (Progressive Web Apps) — headless commerce still works in just about any use case. The most common reasons for using a decoupled SaaS ecommerce platform in combination with a separate frontend solution are:

  • PCI Compliance mitigation  – Less work for IT teams and the SaaS provider takes on the risk of PCI compliance.
  • Checkout security and fraud protection – Same as above; this is less work for IT teams because it’s up to them.

1. Custom solutions.

For some, the reason to choose headless is because they have big ideas that no one system can provide out of the box. Maybe customizing an existing platform or SaaS solution wasn’t possible – due to long development cycles and lack of maintenance options. Headless provides a way for them to keep their customization while also losing cost and upkeep issues from other platforms/solutions (e.g., Saas). Or maybe working on SaaS was limiting innovation; now with headless, there’s more open-source experience than ever before!

Being innovative and delighting customers with unique and compelling digital experiences can make or break an ecommerce business. Headless can make it easier to customize and pivot their site to stay on the cutting edge.

 

2. Content Management System (CMS).

When you pair the headless approach with a CMS, it makes for an incredible combination. This method allows brands to use popular platforms like WordPress, Drupal but also custom frontend solutions so they can have unparalleled customer experiences that increase conversion rates.
The ecommerce platform provides PCI compliance and inventory management; however, this system is able to communicate easily with other systems including ERPs or CRMs via APIs.

 

3. Digital Experience Platform (DXP).

A DXP is a type of software that enables companies to quickly digitize and provide an improved customer experience. Combining this with headless CMS solution results in a strong foundation because it offers APIs, which allows developers and marketers work separately while still being able to integrate the services without affecting project flow.

 

4. Progressive Web Apps (PWA).

PWAs are a new way for businesses to engage with customers. These technologies allow users an immersive experience that can increase conversion rates and lead to more time spent on site.

Lately, many people have been shopping from mobile devices instead of PCs or laptops so it’s important for companies to invest in PWA technology as these web applications merge the capabilities of websites and traditional software such as native apps which will cater positively towards customer engagement.

As we continue to move into a relationship marketing model that’s informed by content, blended with commerce and based on experience, you have to be extremely agile and highly adaptable.

After all the only constant is change; so get really comfortable because it’s coming whether you like it or not! SaaS ecommerce solutions enable quick adaptation while achieving lower total cost of ownership faster time-to-market greater security everything needed for delivering online shopping experience world class.

OCEY’S DIGITAL CONTEXT

OCEY’S DIGITAL CONTEXT

OCEY’S DIGITAL CONTEXT

OCEY’S DIGITAL CONTEXT

OCEY’S DIGITAL CONTEXT