What is digital Marketing?

What is digital marketing?
At a high level, digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps. Using these online media channels, digital marketing is the method by which companies endorse goods, services, and brands. Consumers heavily rely on digital means to research products. For example, Think with Google marketing insights found that 48% of consumers start their inquiries on search engines, while 33% look to brand websites and 26% search within mobile applications.

While modern day digital marketing is an enormous system of channels to which marketers simply must onboard their brands, advertising online is much more complex than the channels alone. In order to achieve the true potential of digital marketing, marketers have to dig deep into today’s vast and intricate cross-channel world to discover strategies that make an impact through engagement marketing. Engagement marketing is the method of forming meaningful interactions with potential and returning customers based on the data you collect over time. By engaging customers in a digital landscape, you build brand awareness, set yourself as an industry thought leader, and place your business at the forefront when the customer is ready to buy.

What is Digital Transformation?

Digital transformation is the process of rethinking one’s business model or business process in light of the availability and affordability of digital technology. It requires coordination across the entire organization, since it applies new technologies to fundamentally change the way business is done. For many enterprises today, the driving motivation of digital transformation is the chance to gain competitive advantages by improving customer experience.

Online Banking in Trinidad & Tobago

What is online banking in Trinidad & Tobago? Online banking, also known as internet banking, describes online systems that provide users access to their personal bank account information and functions, including but not limited to account transactions and balances....

How to build a website PT 1 (Caribbean Guide)

top whatever you’re doing and ask yourself this simple question: “Do I need a website?” If your response was anything other than “yes,” you need to think again. It doesn’t matter if you’re the head of a multinational corporation that employs thousands of people or a local mom-and-pop shop from around the way, you need a website to help potential customers find you online. If you have a business, failure to establish an online home is lost revenue.

The 4 Ingredients To Digital Marketing Success

ou would not want to forget about the key components, like Marketing Analytics, content creation, social media marketing, and more, when digitally marketing your brand. For continuous leads and earnings, you would like to monitor the footfall of each customer.

With the help of monitoring, you can underline the differences and gaps in your website to fill in. With the help of CRM, you can segment your customer for better understanding and best practices to offer a better customer experience. For integrated channels and other relevant facilitation, you can always consult with us https://oceyphillips.com/contact/

What Is SEO (Search Engine Optimization)?

What is SEO?
SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for relevant searches. The better visibility your pages have in search results, the more likely you are to garner attention and attract prospective and existing customers to your business.


It's a rainy Thursday afternoon in December and I’ve just finished a client meeting in Port of Spain. As I step out of the elevator, my watch vibrates faintly to let me know my car is out front. I jump into the warm car as the driver greets me by name and verbally...


DIGITAL RESOLUTIONS FOR A DISRUPTIVE NEW YEAR. Many of us use the New Year as a time to set resolutions and become better versions of ourselves. Traditionally, we start with a list of things that will impact our personal lives: get in shape, stop procrastinating,...

What is a digital business in the Caribbean!

Where to Start
Many characteristics of digital business overlap with the concept of digital transformation, which uses a customer-centric focus to guide the implementation of digital technologies in operational systems and business models. Digital business is the end goal, and digital transformation is the process that companies undergo in order to get there.